Fronting for Uncle Charlie

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Promoter Darryl Anderson  and Mayor Todd Strange

This Could be the Start of Something Big!

When I was a very young man selling life insurance, my sales manager called me into his office one day and said “We really don’t offer benefits much different from a dozen other companies; the key to selling is to sell yourself, make the customer like you so that they will buy from you rather than the other guy.”  Riding around Montgomery Alabama wheeling and dealing with concert producer Kwaku Saunders, as he put the various pieces in place for a Charlie Wilson concert on November 7, I witnessed the truth of the manager’s claim.

We set out early, driving down from Atlanta at six in the morning, and from the moment we hit town he went to work.  The first stop on a crowded agenda was a press conference with the Mayor of Montgomery to announce the forthcoming concert and receive the Mayor’s personal welcome.  There was a slight chill in the clear morning  air as we were joined by the concert’s promoter Daryl  Anderson at Montgomery’s beautiful River Front Park, the venue where the concert will be held.

A Fabulous Venue for a Concert

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The producer will convert this elegant band shell into a state of the art sound stage

The Mayor was warm and exceedingly eloquent in his comments as the television camera’s rolled, employing terms like “ambiance” – with the proper French pronunciation – in his descriptions of the venue.  Listening to his southern drawl I had figured him for a country music fan, but the enthusiastic way spoke of Charlie Wilson’s forthcoming concert one would never know.  He sounded like a sho nuff soul man from way back in the chicken shack, cut from the same cloth as Elvis who was a huge fan of black music.

There were hearty smiles all around and a whole heap of back slapping. It was a portrait of good will as both sides congratulated each other for making the event happen. It was a portrait of a deal well done, because the essence of a successful deal is that both sides get what they want. For the Mayor and the promoter there was far more at stake than a single concert.

After explaining the complicated arrangement with the state that brought River Front Park into being, Mayor Strange pointed out that he had not found a way to make it pay.  Hence he was all ears for whatever the promoters had to say.  The promoter was seeking to promote a series of events this beautiful venue not just hit it and quit it…and this was seductive music to the Mayors ears  It sounded like a match made in Nirvanah, a splendid example of the art of deal making.

Although there are standard steps in successfully promoting a concert, securing the act and the venue being basic to the project, actually producing a successful public event that makes, rather than loses money, is far more art than science.  It involves being able to think on ones feet and sell the dream of a glorious evening when all will participate in a joyous occasion to various people who are vital to your success. In this instance it was a performance by the legendary song and dance man Charlie Wilson, with the lady killer crooner El Debarge as the opening act.

A few years ago promoting  concert featuring these two stellar performers would have been a piece of cake.  Although they are performing at a high level and some music critics, commentators and fellow musicians feel that the are better than ever, they appeal to an old school crowd that require more effort toget out than the youth market.  However among young musical performers its a different story; they know these artists because they were influenced by their work.    In fact, the nick name “Uncle Charlie” was bestowed on Wilson by Rappers who got their grove on listening to Charlie when he was the leader of the ultra-funky Gap Band.

Kwaku’s task was to sell this concert to the right demographic and see to it that everything is in order to deliver a great show, while satisfying the myriad demands of the artists contained in “riders” i.e. special clauses in their contracts. It was fascinating watching Kwaku as he artfully put all the pieces of this complex puzzle together so that things will move with the precision of clockworks.

Nobody does it better, as his splendid track record as an events producer will testify.  Kwaku has worked in every phase of the business first as an agent with Norby Walters – who taught him the tricks of the trade – then on to the Super agency William Morris.  From there he went into artist management – Mint Condition, The Sounds of Blackness, etc – and finally events production, where he produced Jazz in the Gardens for the city of Miami Gardens, taking it from a non-entity to the largest music festival in the South, attracting as many as 50,000 paying customers a night over several days.  He is one of the best in the business of putting performing artists on stage.

From the press conference with the Mayor we went straight away to a meeting of the Special Events office for the City of Montgomery.  Although the coming event and the promise of future events had a built in appeal, Kwaku still had to convince them to get on board for some complicated and potentially costly tasks.  Although he is a big guy, his luminous smile, soft spoken demeanor and abundant charm cast him as a jovial giant.  It is a winning combination; plus he can “talk a gopher outta his hole” as folks used to say when describing smooth talkers back in the day when I was growing up in Florida.

Kwaku got everything he wanted from them and we proceeded to the best hotel in town, where he also got the deal he wanted.  Then he worked out a peachy arrangement with the local Coca Cola distributor to supply soft drinks.  And it was on to meetings with a local promoter who was engaged for his expertise with the Montgomery market, then he worked out a deal with the local radio station.  It was like watching a great performing artist at work; a thing of beauty if you are into business deals.

By the time we headed back to Atlanta all the pieces of the puzzle were in place, and those who attend this concert are in for the time of their lives.  All that Uncle charlie and El Debarge will have to do come show time is walk out on stage and “break a leg” as they say in show business.  The front men will have done everything else – lights, sound, seating, food and drink concessions, security, seating, etc right down to supplying the guitar stands.  Now let the show begin on November 7th!

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What a Place for a Show!

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A Riverfront setting that combines modern design…….
….with ancient Greco-Roman inspired architecture

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Combining the Classic with the quintessentially American
The Promenade is Stunning!

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A great place for a stroll and drinks before curtain call….
……Or Recline on the Veranda of the Sand bar

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Imbibing fine Spirits…..
Maybe even take a Steamboat Ride
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Before the Show begins
The Choices are Endless

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Take Your Choice
And then there’s Charlie!

CINCINNATI, OH - JULY 26: Charlie Wilson performs during the 2013 Macy's Music Festival at Paul Brown Stadium on July 26, 2013 in Cincinnati, Ohio. (Photo by Stephen J. Cohen/Getty Images)

Large and in Charge

And El Debarge

El 5- EL DEBARGE

Driving the Ladies Crazy with his Soulful Tenor Voice
Kwaku Lays out the Master Plan
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Guiding them through Step by Step 
Its no Wonder the Mighty Three are Laughing
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They know they bout to rock da park with a hellified show!
The Promoter expresses gratitude to the Mayor and Montgomery’s Fans
DSCN8236 And promises many more to follow

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This is a multi-media Presentation, click on links below to see Artist
https://youtu.be/kCiRaZXe7AY
Charlie Wilson Live in Europe
 El DeBarge Live:  “All This Love
https://youtu.be/AXZ5HvjkaJ4
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Text and photos by: Playthell Benjamin
*** Except for Photos of Charlie Wilson and El Debarge
  • Charlie Wilson’s photo was shot by Steven Cohen
** El Debarge Photo was supplied by his management.

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