Archive for the Logan Westbrooks: Living Legend Category

A Living Legend!

Posted in Cultural Matters, Logan Westbrooks: Living Legend, Music Reviews, Photo-Essays with tags , on October 25, 2015 by playthell

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Dr. Logan Westbrooks  recieves Vanguard Award from Brenda A. King

Living Legend foundation honors Logan Westbrooks

From the moment I heard that Logan Westbrooks had been chosen for the Vanguard Award by the Living Legends Foundation I decided to attend the ceremony.  Given the pioneering role he had played in advancing the position of black professionals at major companies by virtue of his success, I felt such recognition from his peers was long overdue.  Logan and I have been buddies for forty years and during that time I have witnessed his remarkable career from a front row seat.  It is a rare opportunity to watch somebody accomplish something that hasn’t been done before; to set out on a journey filled with obstacles without a map or compass yet successfully navigate their way.  When I first met Logan he was already at the top of his game as the Director of Special Markets for CBS Records, which, at the time, was the most iconic entertainment company in the business.

I remember that his office had a carnival like atmosphere with colorful streamers hanging from the ceiling and people running to and fro grooving to The Sound of Philadelphia; it seemed that everybody was having fun while they took care of business.  Logan had an open door policy where one could pretty much walk in and ask to speak with him.  And if they sounded like they had a good idea they could get an audience.  That’s how the Senegalese promoter Johnny Sekka convinced him to come to Senegal to attend a music festival featuring the Jacksons.  It was a marvelous model for conducting business and the proof of Logan’s methods was the steady string of hits that issued from his department that generated millions of dollars.

Among the acts that fell under the purview of Logan’s department were Earth, Wind and Fire, Sly Stone and especially the acts on the Philadelphia International label whose records were written and produced by Kenny Gamble and Leon Huff and their gifted associates like Tommy Bell and Linda Creed.  Clive Davis, the Harvard trained music loving lawyer who headed the CBS Records Group, tells us in his book that Gamble and Huff started turning out hit records before the ink was dry on their contract with CBS.  The acts in Logan’s department would dominate the charts during the 1970’s; Gamble and Huff went on to induction into the Rock & Roll Songwriters Hall of Fame. 

Logan’s performance at CBS exceeded all expectations and set a benchmark that opened the corporate doors for all who followed. Although we don’t hear it much nowadays, when we were coming up it was conventional wisdom that if you were the “first” black person to walk through the doors of opportunity you should try and be “twice as good” as your white counterparts in order to make it easier for other Afro-Americans to enter.

Although this may sound like he was walking into a pressure cooker Logan didn’t experience it that way.  By the time he arrived at CBS Logan had learned the business of marketing music from the ground up, and knew exactly what he wanted to do.  Although it has become conventional wisdom that the now famous Harvard Business School Case Study supplied him with the blueprint for success, Logan told me that it only confirmed what he had already learned from working the field for years with several companies.

What he did learn from the study had more to do with organizational structure and management than the marketing of black music, which is what he was tasked with by CBS, after Clive accidentally discovered how much money was in it.    Once they decided to get in the Black Music business CBS conducted a nationwide search; big multi-national corporations do not select people for top executive positions and put them in charge of million dollar budgets with final decisions on how it is spent without thoroughly checking them out – which was especially true for their first black executive!  So obviously Logan was a star in the records business before he went to CBS; they just gave him the resources to shine brighter.  And he became a Supernova!

When we used to hang out back in the seventies the record business was in a golden age that’s gone with the wind and will never return. This was a time when record companies made stars of anonymous performers…sometimes overnight sensations.  Thus top executives had virtually unlimited expense accounts so long as they were doing company business.  But in the business of music the difference between work and play is sometimes hard for the untutored eye to distinguish. I got my first taste of that opulent lifestyle when a CBS act was performing in Atlantic City and Logan asked me if I wanted to join him in a trip down to the Shore from Manhattan to see the show.

He and I were living in the same building at the time , One Sherman Square at 70th and Broadway; which was about twenty blocks from the “Black Rock,” a sobriquet for the CBS headquarters building at 50th Street and Avenue of the Americas.  Logan ordered a limo and we were chauffeured down to Atlantic City, sipping Champaign and imbibing exotic spices of life along the way.  During the show we dined on splendid gourmet fare fit for kings.  When I marveled at the plushness of it all Logan just smiled and said “this is how the game is played in the major Leagues.”

But he didn’t start in the big leagues and had done his time in the minors, learning the tricks of his trade down on the ground where the action is.  By the time he was recruited by CBS Logan says “I knew everything there was to know about marketing records because I had done it.”  In fact, when Logan went to CBS to market Black Music he was always the most knowledgeable exec in the room; CBS had the wherewithal but Logan had the know how.

It proved to be a perfect marriage and produced millions in revenue.  Logan was innovative in his approach to building his promotion team and this accounted for much of his success.  He understood that the key to the success of an act was good record production, air play and publicity.

In Gamble & Huff, Sly Stone and Earth, wind and Fire he was provided excellent products; his job was to sell them, which nobody at CBS had any idea how to do.  The first thing that Logan did was to assemble a crack promotion team.  Unlike most people, who would have hired people they like, Logan polled the Jocks that made decisions about which records got on the air in major markets and asked them to recommend promotion men.

He figured if the Jocks picked the promotion men they would have the best chance of getting his records played: it proved a stroke of genius!   He also demonstrated great insight and vision by insisting that his promotion men attend important events in the markets they worked in, thereby becoming a part of the life of the the community.  All of these practices were innovations introduced by logan to the business of marketing music.

His next step was to hire Afro-American publicists for the first time ever at CBS and he bought large ads in black publications which was also a first.  He hired Howard Bingham, Muhammad Ali’s personal photographer, to shoot album covers – another first at CBS.   And when his good friend, the Chi-Town jock Don Cornelius, launched his television dance show, “Soul Train,” Logan got Gamble & Huff to write the theme song.  Once the show was established Logan used it as a major venue for the promotion of his acts.

The Hit Maker!

Logan Westbrooks, hit maker

Back in the Day: Logan displaying some of his many hit records

Logan’s entire approach to the marketing of black music was a marvelous combination of art and science. And when he left CBS and started his own label, Source Records, in LA, his first release, “Bustin Loose,” by Chuck Brown and the Soul Searchers, went to # 1 on the Billboard R&B charts. With the great success of this record Logan took a local Washington DC sound, Go Go music, and made it world famous The rhythm track was later sampled by the rapper “Nellie” for his Grammy winning mega hit “It’s Getting Hot in Here,” which continues to pay handsome publishing royalties. 

After experiencing great success as the founder and Director of the Special Markets Division, Logan transferred to the International Division.  When he was selected to head a joint venture with African businessmen to produce and market African music from a base in Nigeria, he again set a precedent by engaging this writer as a consultant.  At the time I was still a Professor in the University of Massachusetts, at Amherst where I taught a course on African history and politics.   Logan assembled a group of executives from CBS international and I conducted a seminar on the history, economy, culture, ethnic divisions and politics of Nigeria.  I also recommended a select bibliography for further study.  At the top of this list were the novels of Chinua Achebe, especially “Things Fall Apart” and No Longer at Ease.”

I chose Achebe because his novels present the reader who is untutored in African affairs with a comprehensive and penetrating view into the realities of African life and cultural values, and like all great novelists Achebe allows the reader to enter that world and see events through African eyes.  Logan would later tell me after his Nigerian sojourn – which he abruptly terminated after witnessing the 1976 assassination of General Murtala Muhammad, the military ruler of the country, while riding in a motorcade with him! – that he understood everything which was going on around him after reading Achebe.

Logan left the country as soon as possible because many Nigerians suspected CIA involvement in the Assassination;which made all Americans in the country suspect, and therefore in danger.  He had remained calm throughout this incident because although he has a humble demeanor, Logan is in fact a former US Army paratrooper who had completed officer training….hence he was trained for trouble!

Logan is the ideal student that every professor wishes for…a student who loves to read and is anxious to learn something new.  After I conducted the seminar at CBS headquarters and left them speechless, Logan would later laugh cynically and observe with a sense of pride: “These white folks up in here never think that we might know anybody black that can teach them something about the world…”

Logan has left an indelible mark on this business of music; hence I can think of no one more deserving of the Vanguard Award than Logan Westbrooks.  Since this essay is a multi-media presentation the reader can learn more of the details of Logan’s career by simply clicking on the link from the University of Indiana Archives – where all of his records from his years in business are housed and catalogued by Dr. Portia Maultsby – located at the bottom of this text.

A Note on Logan’s Life After the Record Business

Although it is not as well-known Logan’s life after he left the record business is just as fascinating and in some respects even more important.  While there is a plethora of examples I could cite, one in particular stands above all the others: his work with young black boys who had run afoul of the law i.e. having committed serious crimes that led to incarceration.  I think his work in this regard is especially important to mention here because endangered black boys was a persistent theme in the Living Legends event under discussion, but more importantly because of what it reveals about the relationship between Logan and his beloved wife Gerry.

Having witnessed their relationship from a pretty good vantage point over four decades, the first thing that comes to mind in any attempt to characterize it is to say that it is a great love story…the kind of love story that is extraordinary even by the exaggerated standards of a romance novel.   As evidence for my claim it is quite enough to note that they have been married for 50 years!

Alas, anyone who is vaguely familiar with the many temptations and pit falls a life in show business presents will recognize this as something of a miracle.  Yet they appear to still be really in love; as is evidenced by Logan ending his speech at the Awards ceremony with a love poem to his wife. It was so moving that the next inductee openly acknowledged that he had learned from Logan’s example and would incorporate his style in order to improve his own game on the home front!

However I discovered the true depth of their relationship and what a magnificent team they are working together – and since Logan was just starting out in life and was like a snake without a pit to hiss in when they hooked up, everything that he has accomplished Gerry was right by his side….not behind him – around the issue of these dangerous juvenile delinquents that virtually everybody else had written off as dead end thugs destined to go nowhere in life.

At first that’s how Logan saw them too, and so did I when I heard that Gerri was teaching a group of young LA gang bangers, all of whom had committed serious felonies – more often than not involving violent assault.   However in 1981 Sidney Miller, the publisher of Black Radio Exclusive – an important trade journal in the industry at the time -engaged Logan to produce his annual convention and he selected Rev. Jesse Jackson and myself as keynote speakers.

When I came to LA I had conceived of my task as composing a speech for rich black people in a period of Republican resurgence; which was difficult enough, given the notorious lack of political consciousness among the well-to-do.   So I composed a speech titled “On the Role of the Black Elite in the Age of Reagan, and proceeded to the conference certain that I had the situation in hand.  The speech was published in the next issue of Black Radio Exclusive and can be read there.

But not long after I got in town I was confronted by Gerry, who told me in no uncertain terms that her boys needed to hear some inspiring words from me far more than some rich fat cats at the Hyatt House in downtown LA.   And it was abundantly clear she was not taking no for an answer; Logan warned me “Gerry is a Tushie from way back,” which is an old southern way of describing a woman with an iron will that is determined to have her way once she sets her mind on something.   Unable to envision an honorable way out, I set my mind to composing a speech suitable for a group of Bloods and Crips who posed such a menace to society that they were locked up in a real prison – the fact that it was designed for youths made it no less a prison.

I decided that my first, and most important, task was to construct a speech that would “keep hope alive,” as the Righteous Reverend Jessie L. Jackson preached.  Alas, this was no easy task.  Yet I was inspired to press on by the admonition from our enduring Poet Laurate Langston Hughes “Hold fast to dreams /for if dreams die / life becomes like a bird with broken wings / and cannot fly.”

Once having defined my purpose and theme, I began to contemplate the content of my speech with the objective of selecting examples that could help me achieve my goal of giving these incarcerated youths a reason to hope for a better future.  I decided that the most powerful presentation I could offer would be to introduce them to a number of men who had served time in prison yet went on to accomplish great things later in life.

I chose two playwrights – the Frenchman Jean Genet and the New York Puerto Rican writer Miguel Pinero, a bad boy from the hood whose prison play “Short Eyes” had recently won the prestigious New York Drama Critics Circle prize for Best Play.  I included the great Jazz saxophonists Jimmy Heath, Businessman/boxing promoter Don King, World Heavyweight champion Sonny Liston and California writer/ activist Eldridge Cleaver, whose book of essays “Soul on Ice” was largely written while he was incarcerated in the California prison system and had captured readers world-wide.  And I concluded with a discussion of Malcolm X, who went to prison a dope dealing thug but emerged one of the greatest spokesmen for the oppressed in the 20th century!

I was satisfied that I would touch their souls with this speech…unless they had deep holes in their souls that could not be repaired, in which case my words would just seep through as if in a sifter.   However from the moment that Gerry began to address the class in this grim heartbreaking place – the misery of which was amplified by the fact that it was situated amidst the vulgar opulence of Malibu Beach – I began to see them in a wholly different light.

This is because, as she would later explain to me: “I never saw them as dangerous thugs; I saw them as lost little boys in need of love and guidance.”  She spoke to them the way a kind and wise parent would speak to their children.  Her love and concern for them was palpable, and they responded to her in kind.

It was a transcendent moment the likes of which I have never witnessed in a classroom before or since….and I come from four generations of teachers, have lectured to many diverse audiences of students and remain something of a compulsive pedagogue even now.  After a generous introduction from Gerry, I instantly gained their attention and trust.

It was easy work from that point on and my speech went very well.  Yet if they gained inspiration from my talk, I was also inspired by their response into believing that many of them could be salvaged, and I could see that their chances of salvation were immeasurably increased by having Gerry Westbrooks in their lives.  For she was much more than a teacher: she was a savior.

I had often wondered why she took on the job of teaching those whom the rest of society had condemmend as the worst kids in America – especially when she didn’t need to work at all for financial reasons. When I asked her one day if she was so dedicated to teaching why she didn’t choose to teach in better schools; she said simply: “Those kids don’t need me, they already have everything.  These kids need me.”

It is impossible to understand this kind of commitment unless you understand the commandment of Jesus Christ to serve “the least among us.”  Gerry is a real Christian that practices what she preaches.  It is the kind of rare and amazing grace that can move the heart of even an unchurched wretch like me.  I felt honored to have participated in her program; it was the kind of experience that even the memory can make your spirit dance.

Through Gerry’s prodding Logan would also have a change of heart and great things happened as a result.  From her close work with these troubled young men Gerry came to the conclusion that they needed different kinds of male role models; so she convinced Logan to polish up his Rolls Royce, dress to the nines, cock his hat duece tray  and come out to visit the boys so that they could see a hip black man who had acquired those material things without being a gangster, athlete, or entertainer.

Once Logan met her boys he fell in love with them too.  And working together they made a great difference in the lives of many of them.  By the time I went out to speak with them Logan was firmly in their corner and to witness the way these young gang bangers related to them as parental figures was a marvel to behold!

As a result of their work with these troubled young men the Westbrooks bought the fabulous mansion built by Lucy Hauerwass – the wife of the widow of the wealthy German immigrant businessman John A. Hauerwass – in 1914. They converted this house into the Helping Hands Home for Boys in the early 1980’s and maintained it for a decade before selling it to Boys town in 1998.

Gerri Westbrooks was honored by the City of Los Angeles for her devoted work on behalf of at risk boys, which she carried out with Logan’s support.  Hence while all of the eleven honores who received a Living Legend’s Award have made outstanding contributions, none was more deserving than Logan Westbrooks.

The Awards celebrations were outstanding by any measure.  Covering several days, the formal ceremonies began with a tribute from the Los Angeles City Council, and reached its apex with the evening banquet; then everybody had a ball at the Sunday Picnic.  My photographic impressions of each phase of the ceremonies are exhibited below.  This is a multi-media presentation;  with text, photos and videos.

The subject matter in the video clips are clearly labeled and the reader can view them by double clicking on the links at the bottom of this page.  All of the details on the honorees and the foundations work can be found on the first video clip titled “On the Living Legend Foundation Awards.” For maximum viewing of the photos, expand your screen to 150%.

The Helping Hand Home for Boys
Logan Westbrooks - Home for Boys II
Logan and Gerry Westbrooks Refuge for Boys at Risk
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Gerri Westbrooks Honored by City of Los Angeles

Gerri Westbrooks Honored by city

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Visual vingettes from the Celebration

At the City Council

Logan and Councilman

Logan Westbrooks with City Councilman

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Dr. Westbrooks with Conference organizer

Logan and Organizer

Sunshine smiles beamed all around

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Record Industry Icons Rap

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About the golden days of the Music Business

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Which they remember as a whole lotta fun 

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Turning out the hits that brought Joy to Millions

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Representatives of the Living Legends Foundation

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Kept a Watchful Eye over the Proceedings

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Councilman addressing the Honorees before entering the Chamber

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He spoke knowledgebly about the recording Industry

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Living Legends display their Citations
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 Recognition for their role in bringing us good music

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It was a Marvelous Moment
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Radiant Smiles told the Story

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Logan and Wife Gerry Leaving the Council Chamber
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 Logan was deeply moved by the ceremony
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 At the Banquet

 Edited VersionA A Motown Legend

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It Was Star Time
 Edited II
As Logan and his elegant wife Gerry arrive in their Bentley

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It was all the way Live!

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Classic Hollywood Glamor

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There was even a Red Carpet!

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Where the entrance of the Stars was filmed

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Lights, Camera, Action!

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It was Strictly Hollywood……

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Noted Movie Critic Gil Robertson was there…..

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Checking things out with a critical eye

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And so many Stars!

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Ruben Rodriguez and his lovely Lady

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Elegant Eye Candy was on Prominent display

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Like this chocolate Delight!

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Or this Butterscotch Beauty Colleen Wilson

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Elegance and Class…Fine as Vintage Wine

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Powerful full Figured Foxes

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A Living Legend and her Tribune

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The Full range of Black Beauty was on Display

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Dark and Lovely like the Night

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They were Masters not slaves to fashion… 

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High Style and Great Taste were Common Fare

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Clean as a Mississippi Sissiy on Easter Sunday!

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He looks like he stepped off the cover of GQ

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It was a Bootylicious Affair!

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J-L0 ain’t got Nothin on Her!

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The Outside Gardens were Lush

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In an LA sort of Way

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And Inside Everything was Plush

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Todd Kalman: Vice-President at Marketron

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The Awards Ceremony

Honoring Living Legends
The Main Ballroom was da bomb!

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Nothing was spared on the Grandeur of the Fete

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Pater-Familias of All Black Record Executives in the Fortune 500 

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Logan Westbrooks Recipient of the Vanguard Award
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Reed Shannon, Star of the Musical “Motown,”   sang our National Anthem
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 The depth of emotion of his performance was astonishing from one so young

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 The Audience Rose to its Feet….

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Lifted Every Voice and Sang!

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As the Living Legends were introduced by their Presenters

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The Vanguard Award winner dropped some science his many progeny

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Logan Graciously Shared treasured Memories of a Life Well Lived
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And implored the audience: “We must tell our own stories

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The Living Legends that followed

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Gave Shout Outs to Dr. Westbrooks

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This Young Lady

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Accepted the Award for her Parents

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Cee Cee was presented an award for her work with the Foundation

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It really caught her by surprise

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Big John was in tha House!

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The New CEO: Warner/Chappell Worldwide Operations

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But he had come to sing the praises of a Legendary Young Entrepreneur
Edit XXIV
And was just one of tha Boyz

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It was the kind of fabulous affair where people came to see…..

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…….and be seen

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But mostly it was an occasion for old friends……

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……..to get together and reminisce about good times past

Honorees and Foundation Board Members

Logan Westbrooks in group Photo - honorees and Foundation board

Los Angeles October 2015

At the Picnic!

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Ain’t Nothin but a Partay!

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She’s Down wit it…….

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………and can’t quit it!

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Big Party over here!
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P Funk in da Hooouse!

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Rico Suave was Layin Down da Beats!
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And Pumpin uo da Funk! 

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Some folks just sat around looking outrageously fine….

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……..Like Jackie Rinehardt!

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And it was all about the Record Business

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The Real Deal!

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Double click on links below to view videos. 
On the Living Legends Awarda
http://www.eurweb.com/2015/10/living-legends-foundations-19th-annual-awards-dinner-gala-is-huge-success-videophotos/
Videos on the Career of Logan Westbrooks
Double click on links below to view
A Short documentary on Logan from the University of Indiana  Archives
https://youtu.be/WnWKjBxfbWU
To View Logan’s Comments on Chuck Brown’s #1 hit record
https://youtu.be/kr1-wYuQcU4
To hear reording of “Bustin Loose
https://youtu.be/wwHi10qX8u8
On the Assassination of General Muhammad
https://youtu.be/PRYOiszzDtE
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Text and Photos by: Playthell G. Benjamin
*****Except for the following Photos.
*The Cover and the group ph0to of the Honorees
*The Mansion
*Gerri Westbrooks receiving Award from City
October 25th, 2015